Braun holds a product design competition every year in frankfurt, germany. A firm believer in functionalism, his rationalist vision of design is clearly represented by the phrase less, but better in the 50s, the ulm school of design, known as hfg, embarked upon a collaboration with braun. Sep 05, 2012 steve jobs, apple cofounder and former ceo, and jony ive, the companys senior vice president of industrial design, famously admired the work of braun designer dieter rams. Dieter ramss ten principles for good design sometimes referred to as the ten commandments. Indeed, just as both titles try to translate his design ethos weniger, aber besser, into english less, but better, both monographs attempt to distill a mans life and work into photographs while also making it. Found by leigh hibell braun design, dieter rams, dieter.
See more ideas about braun dieter rams, dieter rams, braun design. He was strongly influenced by the presence of his grandfather who was a carpenter. As little design as possible and the foreword to this book is writen by jonathan ive. How dieter rams made braun look cool the new york times. For over fifty years, dieter rams has left an indelible mark on the field of product design and the world at large with his iconic work at braun and vitsoe. It is a musthave book for anyone interested in rams work, his.
Good design is innovative the possibilities for innovation are not, by any means, exhausted. Good design emphasises the usefulness of a product whilst disregarding anything that could possibly detract from it. To my knowledge, this phaidon volume is the most comprehensive and. As little design as possible book not many if any designers can lay claim to a body of work so far reaching that it has touched the lives of even those who have absolutely no idea who they are, let alone influenced virtually every contemporary. Along the way, he was also instrumental in the success of the furniture company vitsoe, which launched ramss 606 universal shelving. Dieter rams is a german industrial designer closely associated with the consumer products company braun and the functionalist school of industrial design. Heres how the company that inspired apple is inspiring. Do you think that they are absolutely awesome, unique and. Should one want a single book about this important desingner, dieter rams.
Rams was the head of design at braun from 1961 to 1995. Good design is unobtrusive, honest, durable, thorough, and concerned with the environment. Dieter rams is one of the most influential product des. Less and more the design ethos of dieter rams gestalten. Ten principles for good design back in the late 1970s, dieter rams was becoming increasingly concerned by the state of the world around him an impenetrable confusion of forms, colours and noises.
German designer dieter rams, famous for his sleek braun consumer products and his 10 principles of good design, is celebrated in a new film and exhibition. Sep 30, 2018 braun holds a product design competition every year in frankfurt, germany. I think that good designers must always be avantgardists, always one step ahead of the times, rams said in a speech to the braun supervisory board in 1980. While the books title less and more nearly demands to be mistyped as less is more, rams himself explained his design approach as weniger, aber besser, which translates roughly to less, but better, but the book remains indicative of its title. Consisting of nearly 800 pages more, it has a nearly flimsy cover less, that comes in a box more wrapped in a plastic wrapper much more.
It is a musthave book for anyone interested in rams work, his legacy, and his ideas about how to live. Dieter rams for over fifty years, dieter rams has left an indelible mark on the field of product design and the world at large with his iconic work at braun and vitsoe. His unobtrusive approach and belief in less but better design generated a timeless quality in his products and have influenced the design of many. Heres how the company that inspired apple is inspiring the. Exquisitely produced to reflect dieter rams aesthetic philosophy, this book presents highlights from a fortyyear career designing iconic consumer products that enhance our daily lives. Corporate manual, designed by wolfgang schmittel, 1958 to know more about braun corporate manual, designed by wolfgang schmittel, visit sumally, a social network that gathers together all the wanted things in the world.
Enumerating each of his ten principles such as good design is innovative. Nov 28, 2018 rams was the head of design at braun from 1961 to 1995. The book looks remarkable and i know i will be getting a copy for my library. Mar 10, 2019 less and more textually and illustratively describes the work of german designer dieter rams the man who defined functional design. For decades, anyone who cared about product design looked to the braun label when choosing their appliances, radios, and other consumer items. Ramss impact on design is to say that he made braun the apple in other words the it brand. Dieter rams s braun product range, circa 1970, every design a stroke of genius from the ipad version of as little design as possible weve spent too much of today swiping through the beautiful new ipad version of our dieter rams book, as little design as possible two things have really caught our eye. A very well written book that explores the logic and ethos behind closetoperfect braun products. As little design as possible by sophie lovell goodreads.
Inspired by dieter rams new vintage design product dieter rams 24 ideas braun sk from dieter rams. Vintage braun ksm 1 aromatic 4024 coffee grinder design. But innovative design always develops in tandem with innovative technology, and can never be an end in itself. Dieter rams ten principles for good design a thoughtfully designed exploration of rams work, crucially presented in an easilytounderstand, comprehensively illustrated way that showcases the many highlights of the designers vast fourdecade career. Braun km 2 multiwerk braun design, dieter rams design. Rams s evolution as a designer with a lessismore philosophy. Gq style contributor brad dunning explains dieter rams s indelible mark on design and we speak to collector tom strong, who spent 50 years assemblingand usingthis 250piece collection of. With his less, but better design philosophy, dieter rams has touched the lives of millionsif not billionsof people since he started his career as an industrial designer at braun in 1955. Dieter rams german industrial designer born in 1932, has become one of the most recognized and influential designers of the 20th century. The cover is cleverly embossed with a texture reminiscent of a braun razor. Although formally trained as an architect at the wiesbaden school of art during the 1940s, rams ended up at the german electronics company by chance. The braun products that inspired apples iconic designs. As a teenager he loved to watch his grandfather who worked as a.
Dieter rams born 20 may 1932 in wiesbaden, hessen is a german industrial designer and retired academic closely associated with the consumer products company braun, the furniture company vits. Ramss evolution as a designer with a lessismore philosophy. As head of design at braun, the german consumer electronics manufacturer, dieter rams 1932 emerged as one of the most influential industrial designers of the late 20th century by defining an elegant, legible, yet rigorous visual language for its products. Fantastic design classic by dieter rams for braun i love it every day. Formative years dieter rams was born in wiesbaden, germany, in 1932. The dual career of dieter rams continued until his retirement from braun in 1997. As little design as possible 9780714849188 by lovell, sophie and a great selection of similar new, used and collectible books available now at great prices. This is dieter rams bilingual 808page book about his work, back in print in its original form with a pvc softcover and slipcase. A year later the wallmounted 606 universal shelving system was launched. The aesthetic quality of a product is integral to its usefulness because products we use every day affect our person and our wellbeing. Phaidons new monograph on dieter rams, as little design as possible follows on the heels of 2009s less and more and the observations we made there on the mans life remain true. As little design as possible by sophie lovell youtube. Nov 03, 2015 as head of design at braun, the german consumer electronics manufacturer, dieter rams 1932 emerged as one of the most influential industrial designers of the late 20th century by defining an elegant, legible, yet rigorous visual language for its products. Nov 20, 2018 german designer dieter rams, famous for his sleek braun consumer products and his 10 principles of good design, is celebrated in a new film and exhibition.
Dieter rams is one of the most influential product designers of the twentieth century. Along the way, he was also instrumental in the success of the furniture company vitsoe, which. Now dieter rams, the guiding force behind the braun look, breaks down his design principles and processes in this elegant book. Dieter ramss braun product range, circa 1970, every design a stroke of genius from the ipad version of as little design as possible weve spent too much of today swiping through the beautiful new ipad version of our dieter rams book, as little design as possible two things have really caught our eye. As little design as possible, author sophie lovell honors the legacy of one of the. Dieter ramss early awards for carpentry led to him. Several books about braun design and dieter rams have appeared in recent years. After 35 years as head designer for braun, dieter rams has influenced the world of product design more than anyone else in his field as have.
As little design as possible is now on the ipad phaidon. Dieter rams is a german industrial designer who was responsible for the design of braun s consumer products for many years. In that spirit, this monograph is as little book as possible. Back in the late 1970s, dieter rams was becoming increasingly concerned by the state of the world around him an impenetrable confusion of forms, colours and noises. Dieter rams as little design as possible wallpaper. Touching on rams collaboration with his team at braun as essential for the sheer volume of the companys output, lovell cites other rarely. Dieter rams is a german industrial designer who was responsible for the design of brauns consumer products for many years. Steve jobs, apple cofounder and former ceo, and jony ive, the companys senior vice president of industrial design, famously admired the work of braun designer dieter rams.
Dieter rams 10 principles of good design hacker noon. The objects dieter has designed have touched the lives of millions of peopleso many of us have had a braun coffeemaker, shaver, stereo, calculator, speakers, or. Cet 15, dieter rams 1961 tp 1, dieter rams 1959 t 4 pocket transistor leather case, dieter rams 1959 ps as csv, dieter rams 1965 atelier 3, dieter rams 1962 atelier system crystal grey, d. Phaidon is releasing a new book on dieter rams in june this year 2011 called dieter rams.
It is a clear, comprehensive and beautiful presentation of dieter rams life and his work. Dieter rams was born in wiesbaden, germany, in 1932. Braun lectron radio, design by dieter rams products in the style of the great master dieter rams. In 1959, dieter rams asked erwin braun if he could design furniture for niels vits. His unobtrusive approach and belief in less but better design generated a timeless quality in his. Dieter rams 10 principles of good design archdaily. Nov 21, 2017 now dieter rams, the guiding force behind the braun look, breaks down his design principles and processes in this elegant book. About 50 years ago, in his quest to answer the question is my design a good design. Mpz 21 multipress citrus juicer, 1972, by dieter rams and jurgen greubel for braun. Life and work of dieter rams, with discussion and catalogue of his work for the braun electrical company. The objects dieter has designed have touched the lives of millions of peopleso many of us have had a braun coffeemaker, shaver, stereo, calculator, speakers, or alarm. Jun 04, 2011 most of all, good design is as little design as possible. Aware that he was a significant contributor to that world, he asked himself an important question.
Dieter rams as little design as possible front cover of sophie lovells dieter rams. Braun design dieter rams fans club has 1,828 members. During his over 50year career, dieter rams left his mark on the design world with his work for companies like braun and vitsoe. Good design makes a product understandable 1 of 10 principles of design t world receiver, by dieter rams for braun vits. Prolific german designer dieter rams ten principles for good design begin with good design is innovative, exemplified by his 1959 radiophono combination for braun. Dieter rams is a name we all associate with minimal design. Dieter rams, in ts fall design issue, the designers prolific fourdecade career at braun and his work for the british company vitsoe have earned him a. Most of all, good design is as little design as possible. Dieter rams s early awards for carpentry led to him. Technical development is always offering new opportunities for innovative design.
1024 1399 876 820 254 373 518 39 718 1022 1364 1029 1499 384 1005 1281 848 426 1451 1150 601 1349 69 1274 853 1159 592 662 75 513 59 199 1397 1146 861 388 837 255 723 449 178 1300 1403 25 1039 939 511 1271 710 792